This course presents the basic concepts of marketing. It introduces the marketing function, marketing systems and the marketing concept and then focuses on the development of marketing strategies, target markets, and the marketing mix in a decision-making context. Three hours a week Restriction: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program. 10-05-2021-25-07-2021 Web Days to be Announced, Times to be Announced, Room to be Announced
- Teacher: Susan Graham