This course is designed to provide students with an introduction to the essentials of marketing practice. Students work together to apply principles and techniques for assessing changing consumer wants in an environment driven by globalization and evolving technological change. Emphasis is placed on providing managers with the tools necessary to make timely, strategic marketing decisions from the perspective of targeted consumer wants. 27-10-2018-08-12-2018 Graduate Studies Saturday 08:30AM - 05:30PM, McDougall Hall, Room 329