This course presents the basic concepts of marketing. It introduces the marketing function, marketing systems and the marketing concept and then focuses on the development of marketing strategies, target markets, and the marketing mix in a decision-making context. Three hours a week Restriction: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program. 03-09-2025-03-12-2025 Lecture Monday, Wednesday 02:30PM - 03:45PM, McDougall Hall, Room 243
- Enseignant: Suzanne Rath
- Enseignant: Business TBA
This course presents the basic concepts of marketing. It introduces the marketing function, marketing systems and the marketing concept and then focuses on the development of marketing strategies, target markets, and the marketing mix in a decision-making context. Three hours a week Restriction: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program. 04-09-2025-04-12-2025 Lecture Tuesday, Thursday 08:30AM - 09:45AM, McDougall Hall, Room 242
- Enseignant: Susan Graham
- Enseignant: Business TBA
This course focuses on understanding and applying the accounting equation, recording transactions and preparing financial statements in accordance with generally accepted accounting principles. Differences between International Financial Reporting Standards and Accounting Standards for Private Enterprises will be highlighted. Sound ethical judgment for financial statement preparation will be stressed. Emphasis is on accounting from a "preparer's" perspective. Three hours a week. 11-05-2026-17-06-2026 Lecture Monday, Wednesday 05:30PM - 08:15PM, McDougall Hall, Room 328
- Enseignant: Aniket Naik
- Enseignant: Business TBA
This course introduces the accounting model and basic accounting concepts and principles needed to read, analyze and interpret financial statements. An understanding of the role of accounting in society will be explored. Sound ethical judgment for financial decision-making will be stressed. Emphasis is on accounting from a "user's" perspective. Three hours a week. 11-05-2026-17-06-2026 Lecture Monday, Wednesday 05:30PM - 08:15PM, McDougall Hall, Room 243
- Enseignant: Richard Adams
- Enseignant: Business TBA