2021W Marketing (BUS-1410-3)

This course presents the basic concepts of marketing. It introduces the marketing function, marketing systems and the marketing concept and then focuses on the development of marketing strategies, target markets, and the marketing mix in a decision-making context. Three hours a week Restriction: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program. 05-01-2021-06-04-2021 Web Tuesday, Thursday 04:00PM - 05:15PM
This course will be taught on-line asynchronously.