This course looks at how to manage a business in an innovative and entrepreneurial culture. Topics include an overview of innovation and its value for a firm, entrepreneurial thinking as an approach to general management, how the innovation process works, creating entrepreneurial companies, organizing and managing innovation within existing firms, the role of technology, and coping with the strategic challenges facing all innovators. The course utilizes real-world learning techniques such as case studies, guest speakers, and projects. (required). 26-08-2022-07-10-2022 Graduate Studies Friday 08:00AM - 05:30PM, McDougall Hall, Room 329
- Teacher: Christine Hamblin
- Teacher: Business TBA