2024S Creating & Sustaining Customer Value (BUS-7950-01)

This course takes a whole-company approach to creating and executing an industry-beating customer value strategy. Success in competing internationally requires firms to ensure all elements of the value chain are oriented to compete effectively and drive sustainable customer value. This course is intended to promote real-world learning and management skills through cases, lectures, and in-class participation and teamwork. Topics include value chain analysis and development, competitor analysis, customer engagement methods, financial and other performance measurement, innovation, and business strategy. The complexities of the global business environment make this course well suited to marketers, strategists, and other key functions of the organization.

29-04-2024-17-05-2024 Lecture Monday, Wednesday, Friday 09:00AM - 12:50PM, McDougall Hall, Room 329