This course explores the consumer buying process and the ways in which marketers can influence and shape the attitudes and actions of consumers through strategic marketing initiatives to cultivate consumer and organization satisfaction. Three hours a week. 04-09-2025-04-12-2025 Lecture Tuesday, Thursday 01:00PM - 02:15PM, Health Sciences Bldg, 104 Lecture.
- 教師: Rath Suzanne
- 教師: TBA Business