This course examines how consumer decision-making processes form the basis for promotions. In this context, the course deals with principles for developing advertising campaigns, trade and consumer promotion techniques, and methods for relating optimal advertising and a consistent message across all audiences while maximizing budgets. Three hours a week. 03-09-2025-04-12-2025 Web Days to be Announced, Times to be Announced, Room to be Announced
- Teacher: Jennifer Lawton
- Teacher: Business TBA