Course Description:
Provides an introduction and application of the principles of personal selling, the selling process and how this provides organizational and customer value. Introduces basic concepts of professional strategic selling including communication skills, negotiation and building customer relationships. The course will blend content based lectures, interactive class activities and discussions, group work, select readings to better understand the sales process. This course will also be primarily focussed on sales in a business to business (B2B) environment.
Class Times: Monday and Wednesday 1:30 pm - 2:45 pm. MacDougal Hall - 246
Provides an introduction and application of the principles of personal selling, the selling process and how this provides organizational and customer value. Introduces basic concepts of professional strategic selling including communication skills, negotiation and building customer relationships. The course will blend content based lectures, interactive class activities and discussions, group work, select readings to better understand the sales process. This course will also be primarily focussed on sales in a business to business (B2B) environment.
Class Times: Monday and Wednesday 1:30 pm - 2:45 pm. MacDougal Hall - 246
- Teacher: Magnus McDermid
- Teacher: Business TBA
Category: 2023W